Tips To Improve Your Marketing Messages With Music

Communicating your marketing message, building relationships of trust and giving clarity in what you do is done best with audio and video content. Online videos, online audios, podcasts, CDs and DVDs are the mediums that deliver your marketing messages better than text alone. Some people like to read, but everyone likes to watch and listen, so give your marketing messages for your business in every modality possible.

But when it comes to audio and video messages, whether it is  marketing or relationship building content, the use of music will enhance what is said and create an underscore to emphasize the message and  the comprehension of the viewer is dramatically improved, meaning more will understand and respond when music is properly used.

Tip 1. You must use music that you have the rights to use. You cannot take a CD of movie music or a popular song and use it in your marketing messages. The cost of licensing popular and famous music is not feasible except advertisers with the budgets to afford those copyrights. There are plenty resources to obtain what is called royalty free music or buy out music to keep it legal.

Tip 2. Music conveys moods and emotions and most royalty free music is categorized by their providers by the feelings the music can create in people. So when building a message or video production, you must map out how you want people to feel while they are hearing your verbal message and seeing the visuals. Feelings of excitement, concern, comedy, location, time of season, and many other moods may be underscored by picking the right music. So think about how you want your audience to feel when they view or listen to what you have to say.

Tip 3. Use software that allows you to mix the volume levels of the music and up or down to punctuate your message when need. The music can be felt, yet be soft so narration can be heard, but then come up louder to transition or signify and end of a key point. Computer software allows you to preview this long before you publish and there are many great programs that allow you to have complete control of your sound mixing.

National advertisers on radio, tv and internet, and programming of all types use music because the audiences have to come to expect that means professional production value. People don’t always know why, but they compare your productions to the mediums what they have seen and heard on radio, and TV for years. So when you add music, and add it effectively, you raise your production values closer to levels set by those producers of radio and TV content.

The good news is with the computer software of today, stock video websites and royalty free music… high quality production values have never been easier or cheaper to create. Everyone can participate in creating compelling marketing messages for their businesses online and offline.

Tips For Achieving a Great Feel and Groove

I love listening to other drummers, to hear where they’re coming from musically and what motivates their choices. I often share my observations with colleagues while shooting the breeze. My questions framing the conversation are always the same; “What makes this drummer great?” “What separates him from the rest of the pack?” “What drives his musical choices and instincts?” Recently, a bass player colleague paid me a compliment by telling me that I play “right on the beat; not ahead or behind.” I was elated, until I realized I didn’t know precisely what he meant. Musicians often evaluate the worth of drummers with phrases like, “Behind or ahead of the beat”, or “Great time and feel.” But what do these phrases really mean?

Just because I can’t translate these expressions into specifics, doesn’t mean that others are clueless. What it means, is that I think of these traits in different musical terms. I’d like to share these with my fellow drummers and instrumentalists. Here are 5 musical tips for achieving a great feel and groove.

Feel Trumps Time
Don’t worry about your overall time. Instead answer the question, “Does it feel right?” There are countless examples of musicians speeding up or slowing down in relation to a click track, and yet the overall track still works. From a drummer’s perspective, I immediately think about John Bonham and Levon Helm. Getting the right feel will take care of everything.

Maintain focus on the part you’re executing and how it enhances the track you’re playing. Your choice of instruments of the kit; what to leave in, what to leave out and what to highlight will make all the difference. A drum track with little or no use of cymbals has a much different feel than one that leans heavily on them.

Weak Hand
Drummers–try leading with your weak hand. (Other instrumentalists may be able to apply this principle to their instrument.) Doing this places your stronger hand on the weaker beats. With practice, this can change the feeling of your musical phrases. An added bonus is that the strong hand will often be on the second-to-last stroke (weak beat). I refer to this as the “leading tone” of the phrase. Emphasizing the leading tone brings added life and energy to phrases. Articles have been written about this, and legendary timpanist, Fred Hinger, made this leading tone theory the centerpiece of his teachings. Implement it and I think you’ll see what I mean.

Remove the Drummer Hat
Plain and simple: take a step back and use your ears as a casual listener. How does your track sound now? Play to a wide audience and not only to fellow musicians.

Tips For a Small Wedding

Should you have music at a very small, intimate church wedding ceremony?

Many couples planning a small wedding will choose to have no music at all. I can understand that, but it’s a shame.

Music is such a powerful way of expressing emotion. Your joy is no less just because the ceremony is small. I think you’d be losing something by foregoing music just because of the size of the wedding.

So how to best have music for small weddings?

Two tips

There are two things you need to do to have effective, special and memorable music at a small wedding:

Create a more intimate sound:

Use less music. But use it in the right places!

Tips for a more intimate sound:

There are several ways to create a more intimate sound.

Get close to your musician (or get the musician close to you)
A piano might be just what you need
A piano is a wonderfully intimate instrument. If there’s a piano available (whether in the chapel or in the main part of the church), especially a grand or “baby grand”, consider using it as the primary instrument.

The organ can work too
The organ, whether in the chapel or in the main part of the church, can still be used to great effect. The trick is to use it correctly.

A loudly-played organ may sound irritating with only a few guests present, so the organ’s softer stops must be used. A softly-played organ can sound wonderful!

A skilled organist will be able to use the quieter stops effectively to achieve this wonderful sound. But watch out for less-skilled organists that turn quiet music into something bland and uninteresting.

Don’t shy away from other instruments
Solo instruments, such as flutes, violins, cellos or harps can help achieve intimacy. Such instruments can easily be used as the only instrument or can could be used with a piano (or nearby organ).

Even a singer can work well. Just be sure your singer (particularly amateur singers) are comfortable singing in front of a very small group.

Tips for less music

The second thing you will want in a small wedding is to go easy on the music. That means using it where it will contribute and no more than that. Too much of it for a small ceremony can destroy the intimacy!

Suggestions for getting the right amount of music:

Use very little music before the ceremony.
For a small number of guests, there simply is no reason to have lots of music beforehand. A very intimate performance (for example, a solo piano or violin playing nearby the guests’ seating) could allow you to get away with slightly more music. But do focus on keeping it short.

Avoid a separate bridal processional.
A smaller ceremony usually also means a smaller wedding party. Especially if held in a chapel, there won’t be enough time to get through two pieces of music let alone one. Cutting two pieces short will be more awkward than cutting one piece short.

So keep it simple and just use one piece for the wedding party and the bride’s entrance.

Skip the postlude entirely and perhaps also the recessional.
Your guests will be able to exit very quickly, so a postlude won’t be necessary. It won’t take the wedding party long either, so the guests could start leaving during the recessional (after the wedding party has exited).

A small, intimate wedding can be a lot less stressful and should be every bit as joyful as a larger wedding. Music is one of the best ways to express this emotion and done right, will make a wedding of any size extra special.

Wedding Music Unveiled’s goal is to simplify your church wedding ceremony music planning.

We’ll give you music ideas and use our experience to guide you through what can be a confusing process. We want to help you choose exciting, memorable music that will make your wedding ceremony distinctive and a perfect reflection of you!

Producing House Music Tips

This house music production article is written for the same reason you are reading it, and that is to take my skills to another level and get even better at what I do best, producing house music. With this guide I want to help you learn how to get your producing skills sound really bona fide. It may sound very simple in theory but it can be a pain to make a dope house track, and as always, in order to understand it you need to listen to it.

The favorite kick drum for house music production is the Roland TR-909. The main reason would be that, it has got a great low end power. The pattern for the kick is mostly a 4/4 beat, but you don’t have to leave them straight because they will sound robotic. Propellerhead Reason 4 has got a new feature called the Re-Groove to steer clear of that.

You can even do this manually by shifting individual notes (in your software midi editor) and changing the level of certain notes. Another way is to apply a 16th note swing quantization. If you are producing your tracks digitally, you must make sure that you give them a human feel and soul to you track, make it sound as if it was performed by a live band.

House music uses a lot of synthetic sounds such as the Omnisphere by Spectrasonics, Jupiter-8V by Arturia, Massive by Native Instruments, Sylenth1 and many more. The Arturia MiniMoog is my favorite VST instrument for bass sounds.

The Hi-Hats patterns are mostly on the eighth-note and open hats on the offbeat pattern. For percussion, most producers use loops, but you are more than welcome to program your own. Playing the riffs and chords with a midi controller is better than programming them using a mouse. You can double your chords with another instrument to have enough body, if needed.

If you have a vocal feel free to play around with it, chop it or even create great effects from it. Try not to make the track repetitive, your song needs to have dynamics (loud and soft parts). Always keep in mind that house music is all about making people dance. You can also use automation to keep the song moving, automate the vst instrument knobs (especially the filter) to create a sweep sound.